diff --git a/src/components/shop/InventoryModal.tsx b/src/blobbi/shop/components/BlobbiInventoryModal.tsx
similarity index 96%
rename from src/components/shop/InventoryModal.tsx
rename to src/blobbi/shop/components/BlobbiInventoryModal.tsx
index 5556a0dc..c4aeca9b 100644
--- a/src/components/shop/InventoryModal.tsx
+++ b/src/blobbi/shop/components/BlobbiInventoryModal.tsx
@@ -10,16 +10,16 @@ import {
 import { Badge } from '@/components/ui/badge';
 
 import type { BlobbonautProfile } from '@/lib/blobbi';
-import { getShopItemById } from '@/lib/shop-items';
+import { getShopItemById } from '../lib/blobbi-shop-items';
 import { cn } from '@/lib/utils';
 
-interface InventoryModalProps {
+interface BlobbiInventoryModalProps {
   open: boolean;
   onOpenChange: (open: boolean) => void;
   profile: BlobbonautProfile | null;
 }
 
-export function InventoryModal({ open, onOpenChange, profile }: InventoryModalProps) {
+export function BlobbiInventoryModal({ open, onOpenChange, profile }: BlobbiInventoryModalProps) {
   // Resolve storage items with their metadata from the shop catalog
   const inventoryItems = useMemo(() => {
     if (!profile) return [];
diff --git a/src/components/shop/PurchaseDialog.tsx b/src/blobbi/shop/components/BlobbiPurchaseDialog.tsx
similarity index 97%
rename from src/components/shop/PurchaseDialog.tsx
rename to src/blobbi/shop/components/BlobbiPurchaseDialog.tsx
index a0bc7361..5e028385 100644
--- a/src/components/shop/PurchaseDialog.tsx
+++ b/src/blobbi/shop/components/BlobbiPurchaseDialog.tsx
@@ -12,10 +12,10 @@ import {
 import { Badge } from '@/components/ui/badge';
 import { Input } from '@/components/ui/input';
 
-import type { ShopItem } from '@/types/shop';
+import type { ShopItem } from '../types/shop.types';
 import { cn } from '@/lib/utils';
 
-interface PurchaseDialogProps {
+interface BlobbiPurchaseDialogProps {
   open: boolean;
   onOpenChange: (open: boolean) => void;
   item: ShopItem;
@@ -24,14 +24,14 @@ interface PurchaseDialogProps {
   isPurchasing: boolean;
 }
 
-export function PurchaseDialog({
+export function BlobbiPurchaseDialog({
   open,
   onOpenChange,
   item,
   availableCoins,
   onPurchase,
   isPurchasing,
-}: PurchaseDialogProps) {
+}: BlobbiPurchaseDialogProps) {
   const [quantity, setQuantity] = useState(1);
 
   // Calculate max affordable quantity
diff --git a/src/blobbi/shop/components/BlobbiShopItemRow.tsx b/src/blobbi/shop/components/BlobbiShopItemRow.tsx
new file mode 100644
index 00000000..f080a1e9
--- /dev/null
+++ b/src/blobbi/shop/components/BlobbiShopItemRow.tsx
@@ -0,0 +1,78 @@
+import { Badge } from '@/components/ui/badge';
+import { Button } from '@/components/ui/button';
+
+import type { ShopItem } from '../types/shop.types';
+import { formatEffectSummary } from '../lib/blobbi-shop-utils';
+import { cn } from '@/lib/utils';
+
+interface BlobbiShopItemRowProps {
+  item: ShopItem;
+  availableCoins: number;
+  onPurchaseClick: (item: ShopItem) => void;
+}
+
+export function BlobbiShopItemRow({ item, availableCoins, onPurchaseClick }: BlobbiShopItemRowProps) {
+  const isDisabled = item.status === 'disabled';
+  const isAffordable = !isDisabled && availableCoins >= item.price;
+
+  const effectSummary = formatEffectSummary(item.effect);
+
+  return (
+    <div
+      className={cn(
+        'flex items-center gap-3 sm:gap-4 p-3 sm:p-4 rounded-lg border transition-all',
+        'bg-card/60 backdrop-blur-sm',
+        isAffordable && !isDisabled && 'hover:border-primary/30 hover:bg-accent/30',
+        isDisabled && 'opacity-60'
+      )}
+    >
+      {/* Item Icon */}
+      <div className="shrink-0">
+        <div className="relative size-12 sm:size-14 rounded-full bg-gradient-to-br from-primary/10 to-primary/5 flex items-center justify-center text-3xl sm:text-4xl">
+          {item.icon}
+        </div>
+      </div>
+
+      {/* Item Info */}
+      <div className="flex-1 min-w-0 space-y-1">
+        <div className="flex items-center gap-2">
+          <h3 className="font-semibold truncate">{item.name}</h3>
+          <Badge variant="secondary" className="text-xs capitalize shrink-0">
+            {item.type}
+          </Badge>
+        </div>
+        <p className="text-sm text-muted-foreground truncate">
+          {effectSummary}
+        </p>
+      </div>
+
+      {/* Price & Purchase Button */}
+      <div className="flex items-center gap-2 sm:gap-3 shrink-0">
+        <Badge className="bg-gradient-to-r from-yellow-500 to-amber-500 text-white border-0 hidden sm:inline-flex">
+          {item.price} coins
+        </Badge>
+        <Badge className="bg-gradient-to-r from-yellow-500 to-amber-500 text-white border-0 sm:hidden text-xs px-2">
+          {item.price}
+        </Badge>
+        <Button
+          variant={isAffordable && !isDisabled ? 'default' : 'secondary'}
+          size="sm"
+          className={cn(
+            'min-w-[90px]',
+            isAffordable && !isDisabled && 'bg-gradient-to-r from-purple-500 to-pink-500 hover:from-purple-600 hover:to-pink-600'
+          )}
+          onClick={() => onPurchaseClick(item)}
+          disabled={!isAffordable || isDisabled}
+        >
+          {isDisabled ? (
+            'Coming Soon'
+          ) : !isAffordable ? (
+            <span className="text-xs sm:text-sm">No Coins</span>
+          ) : (
+            'Purchase'
+          )}
+        </Button>
+      </div>
+    </div>
+  );
+}
diff --git a/src/components/shop/ShopModal.tsx b/src/blobbi/shop/components/BlobbiShopModal.tsx
similarity index 89%
rename from src/components/shop/ShopModal.tsx
rename to src/blobbi/shop/components/BlobbiShopModal.tsx
index 1269b863..044f3d8a 100644
--- a/src/components/shop/ShopModal.tsx
+++ b/src/blobbi/shop/components/BlobbiShopModal.tsx
@@ -9,16 +9,16 @@ import {
 } from '@/components/ui/dialog';
 import { Badge } from '@/components/ui/badge';
 
-import { ShopItemCard } from './ShopItemCard';
-import { PurchaseDialog } from './PurchaseDialog';
+import { BlobbiShopItemRow } from './BlobbiShopItemRow';
+import { BlobbiPurchaseDialog } from './BlobbiPurchaseDialog';
 
-import type { ShopItem, ShopItemCategory } from '@/types/shop';
+import type { ShopItem, ShopItemCategory } from '../types/shop.types';
 import type { BlobbonautProfile } from '@/lib/blobbi';
-import { getShopItemsByType } from '@/lib/shop-items';
-import { usePurchaseItem } from '@/hooks/usePurchaseItem';
+import { getShopItemsByType } from '../lib/blobbi-shop-items';
+import { useBlobbiPurchaseItem } from '../hooks/useBlobbiPurchaseItem';
 import { cn } from '@/lib/utils';
 
-interface ShopModalProps {
+interface BlobbiShopModalProps {
   open: boolean;
   onOpenChange: (open: boolean) => void;
   profile: BlobbonautProfile | null;
@@ -36,12 +36,12 @@ const CATEGORIES: Array<{
   { type: 'accessory', label: 'Accessories', icon: <Palette className="size-4" /> },
 ];
 
-export function ShopModal({ open, onOpenChange, profile }: ShopModalProps) {
+export function BlobbiShopModal({ open, onOpenChange, profile }: BlobbiShopModalProps) {
   const [activeCategory, setActiveCategory] = useState<ShopItemCategory>('food');
   const [selectedItem, setSelectedItem] = useState<ShopItem | null>(null);
   const [showPurchaseDialog, setShowPurchaseDialog] = useState(false);
 
-  const { mutate: purchaseItem, isPending: isPurchasing } = usePurchaseItem(profile);
+  const { mutate: purchaseItem, isPending: isPurchasing } = useBlobbiPurchaseItem(profile);
 
   const availableCoins = profile?.coins ?? 0;
   const items = getShopItemsByType(activeCategory);
@@ -136,11 +136,11 @@ export function ShopModal({ open, onOpenChange, profile }: ShopModalProps) {
             </div>
           )}
 
-          {/* Items Grid */}
+          {/* Items List */}
           <div className="flex-1 overflow-y-auto px-6 py-4">
-            <div className="grid grid-cols-1 sm:grid-cols-2 lg:grid-cols-3 gap-4">
+            <div className="space-y-2">
               {items.map(item => (
-                <ShopItemCard
+                <BlobbiShopItemRow
                   key={item.id}
                   item={item}
                   availableCoins={availableCoins}
@@ -154,7 +154,7 @@ export function ShopModal({ open, onOpenChange, profile }: ShopModalProps) {
 
       {/* Purchase Dialog */}
       {selectedItem && (
-        <PurchaseDialog
+        <BlobbiPurchaseDialog
           open={showPurchaseDialog}
           onOpenChange={setShowPurchaseDialog}
           item={selectedItem}
diff --git a/src/hooks/usePurchaseItem.ts b/src/blobbi/shop/hooks/useBlobbiPurchaseItem.ts
similarity index 90%
rename from src/hooks/usePurchaseItem.ts
rename to src/blobbi/shop/hooks/useBlobbiPurchaseItem.ts
index 409c47e5..1382afd1 100644
--- a/src/hooks/usePurchaseItem.ts
+++ b/src/blobbi/shop/hooks/useBlobbiPurchaseItem.ts
@@ -1,17 +1,17 @@
 import { useMutation, useQueryClient } from '@tanstack/react-query';
 
-import { useCurrentUser } from './useCurrentUser';
-import { useNostrPublish } from './useNostrPublish';
-import { toast } from './useToast';
+import { useCurrentUser } from '@/hooks/useCurrentUser';
+import { useNostrPublish } from '@/hooks/useNostrPublish';
+import { toast } from '@/hooks/useToast';
 
-import type { PurchaseRequest } from '@/types/shop';
+import type { PurchaseRequest } from '../types/shop.types';
 import type { BlobbonautProfile, StorageItem } from '@/lib/blobbi';
 import {
   KIND_BLOBBONAUT_PROFILE,
   updateBlobbonautTags,
   createStorageTags,
 } from '@/lib/blobbi';
-import { getShopItemById } from '@/lib/shop-items';
+import { getShopItemById } from '../lib/blobbi-shop-items';
 
 /**
  * Hook to purchase items from the Blobbi Shop.
@@ -22,7 +22,7 @@ import { getShopItemById } from '@/lib/shop-items';
  * - Atomic profile update (coins + storage in single event)
  * - Optimistic updates and error handling
  */
-export function usePurchaseItem(currentProfile: BlobbonautProfile | null) {
+export function useBlobbiPurchaseItem(currentProfile: BlobbonautProfile | null) {
   const { user } = useCurrentUser();
   const { mutateAsync: publishEvent } = useNostrPublish();
   const queryClient = useQueryClient();
diff --git a/src/lib/shop-items.ts b/src/blobbi/shop/lib/blobbi-shop-items.ts
similarity index 94%
rename from src/lib/shop-items.ts
rename to src/blobbi/shop/lib/blobbi-shop-items.ts
index 0187368e..91741121 100644
--- a/src/lib/shop-items.ts
+++ b/src/blobbi/shop/lib/blobbi-shop-items.ts
@@ -1,12 +1,12 @@
-// src/lib/shop-items.ts
+// src/blobbi/shop/lib/blobbi-shop-items.ts
 
-import type { ShopItem, ShopItemCategory } from '@/types/shop';
+import type { ShopItem, ShopItemCategory } from '../types/shop.types';
 
 /**
  * Complete shop item catalog for the Blobbi Shop.
  * Based on the specification from /docs/blobbi/blobbi-shop-spec.md
  */
-export const SHOP_ITEMS: ShopItem[] = [
+export const BLOBBI_SHOP_ITEMS: ShopItem[] = [
   // ─── Food Items ─────────────────────────────────────────────────────────────
   {
     id: 'food_apple',
@@ -216,21 +216,21 @@ export const SHOP_ITEMS: ShopItem[] = [
  * Get a shop item by its ID
  */
 export function getShopItemById(id: string): ShopItem | undefined {
-  return SHOP_ITEMS.find(item => item.id === id);
+  return BLOBBI_SHOP_ITEMS.find(item => item.id === id);
 }
 
 /**
  * Get all shop items for a specific category
  */
 export function getShopItemsByType(type: ShopItemCategory): ShopItem[] {
-  return SHOP_ITEMS.filter(item => item.type === type);
+  return BLOBBI_SHOP_ITEMS.filter(item => item.type === type);
 }
 
 /**
  * Get all live (non-disabled) shop items
  */
 export function getLiveShopItems(): ShopItem[] {
-  return SHOP_ITEMS.filter(item => item.status === 'live');
+  return BLOBBI_SHOP_ITEMS.filter(item => item.status === 'live');
 }
 
 /**
diff --git a/src/blobbi/shop/lib/blobbi-shop-utils.ts b/src/blobbi/shop/lib/blobbi-shop-utils.ts
new file mode 100644
index 00000000..df17c562
--- /dev/null
+++ b/src/blobbi/shop/lib/blobbi-shop-utils.ts
@@ -0,0 +1,81 @@
+// src/blobbi/shop/lib/blobbi-shop-utils.ts
+
+import type { ItemEffect } from '../types/shop.types';
+
+/**
+ * Format item effects as a concise summary string for display in list rows.
+ * Shows up to 3 effects in a compact format.
+ * 
+ * @example
+ * formatEffectSummary({ hunger: 15, hygiene: -2, energy: 5 })
+ * // Returns: "+15 hunger, -2 hygiene, +5 energy"
+ */
+export function formatEffectSummary(effect: ItemEffect | undefined): string {
+  if (!effect || Object.keys(effect).length === 0) {
+    return 'No effects';
+  }
+
+  const effectEntries = Object.entries(effect)
+    .filter(([_, value]) => value !== undefined)
+    .slice(0, 3); // Show max 3 effects for compactness
+
+  return effectEntries
+    .map(([stat, value]) => {
+      const sign = value > 0 ? '+' : '';
+      const statName = stat.replace('_', ' ');
+      return `${sign}${value} ${statName}`;
+    })
+    .join(', ');
+}
+
+/**
+ * Get the number of positive and negative effects for an item.
+ * Useful for displaying quick stat summaries.
+ */
+export function getEffectCounts(effect: ItemEffect | undefined): { positive: number; negative: number } {
+  if (!effect) {
+    return { positive: 0, negative: 0 };
+  }
+
+  let positive = 0;
+  let negative = 0;
+
+  for (const value of Object.values(effect)) {
+    if (value !== undefined) {
+      if (value > 0) positive++;
+      else if (value < 0) negative++;
+    }
+  }
+
+  return { positive, negative };
+}
+
+/**
+ * Get a short, readable effect description for tooltips or badges.
+ * Returns the most significant effect (largest absolute value).
+ */
+export function getPrimaryEffect(effect: ItemEffect | undefined): string | null {
+  if (!effect || Object.keys(effect).length === 0) {
+    return null;
+  }
+
+  let maxEffect: [string, number] | null = null;
+  let maxAbsValue = 0;
+
+  for (const [stat, value] of Object.entries(effect)) {
+    if (value !== undefined) {
+      const absValue = Math.abs(value);
+      if (absValue > maxAbsValue) {
+        maxAbsValue = absValue;
+        maxEffect = [stat, value];
+      }
+    }
+  }
+
+  if (!maxEffect) return null;
+
+  const [stat, value] = maxEffect;
+  const sign = value > 0 ? '+' : '';
+  const statName = stat.replace('_', ' ');
+  return `${sign}${value} ${statName}`;
+}
diff --git a/src/types/shop.ts b/src/blobbi/shop/types/shop.types.ts
similarity index 76%
rename from src/types/shop.ts
rename to src/blobbi/shop/types/shop.types.ts
index dc7c6802..f5e15b57 100644
--- a/src/types/shop.ts
+++ b/src/blobbi/shop/types/shop.types.ts
@@ -1,7 +1,7 @@
-// src/types/shop.ts
+// src/blobbi/shop/types/shop.types.ts
 
 /**
- * Shop item category
+ * Shop item category for Blobbi items
  */
 export type ShopItemCategory = 
   | 'food' 
@@ -11,7 +11,7 @@ export type ShopItemCategory =
   | 'accessory';
 
 /**
- * Stat effects that items can apply
+ * Stat effects that items can apply to Blobbi
  */
 export interface ItemEffect {
   hunger?: number;
@@ -25,7 +25,7 @@ export interface ItemEffect {
 }
 
 /**
- * Shop item definition
+ * Shop item definition for Blobbi shop
  */
 export interface ShopItem {
   id: string;
@@ -38,7 +38,7 @@ export interface ShopItem {
 }
 
 /**
- * Stored item in user's profile inventory
+ * Stored item in Blobbonaut profile inventory
  */
 export interface StorageItem {
   itemId: string;   // Must match a ShopItem.id
@@ -46,7 +46,7 @@ export interface StorageItem {
 }
 
 /**
- * Purchase request payload
+ * Purchase request payload for Blobbi shop
  */
 export interface PurchaseRequest {
   itemId: string;
diff --git a/src/components/shop/ShopItemCard.tsx b/src/components/shop/ShopItemCard.tsx
deleted file mode 100644
index 8841078f..00000000
--- a/src/components/shop/ShopItemCard.tsx
+++ /dev/null
@@ -1,84 +0,0 @@
-import { Badge } from '@/components/ui/badge';
-import { Button } from '@/components/ui/button';
-
-import type { ShopItem } from '@/types/shop';
-import { cn } from '@/lib/utils';
-
-interface ShopItemCardProps {
-  item: ShopItem;
-  availableCoins: number;
-  onPurchaseClick: (item: ShopItem) => void;
-}
-
-export function ShopItemCard({ item, availableCoins, onPurchaseClick }: ShopItemCardProps) {
-  const isDisabled = item.status === 'disabled';
-  const isAffordable = !isDisabled && availableCoins >= item.price;
-
-  return (
-    <div
-      className={cn(
-        'relative p-4 rounded-xl border transition-all',
-        'bg-card/60 backdrop-blur-sm',
-        isAffordable && !isDisabled && 'hover:border-primary/30 hover:shadow-md hover:scale-[1.02]',
-        isDisabled && 'opacity-60'
-      )}
-    >
-      {/* Item Icon with gradient background */}
-      <div className="flex justify-center mb-3">
-        <div className="relative">
-          <div className="absolute inset-0 bg-gradient-to-br from-primary/20 to-primary/5 rounded-full blur-xl" />
-          <div className="relative size-20 rounded-full bg-gradient-to-br from-primary/10 to-primary/5 flex items-center justify-center text-5xl">
-            {item.icon}
-          </div>
-        </div>
-      </div>
-
-      {/* Price Badge */}
-      <div className="absolute top-3 right-3">
-        <Badge className="bg-gradient-to-r from-yellow-500 to-amber-500 text-white border-0">
-          {item.price} coins
-        </Badge>
-      </div>
-
-      {/* Item Name */}
-      <h3 className="font-semibold text-center mb-2 truncate">{item.name}</h3>
-
-      {/* Effect Badges */}
-      {item.effect && Object.keys(item.effect).length > 0 && (
-        <div className="flex flex-wrap gap-1 justify-center mb-3 min-h-[28px]">
-          {Object.entries(item.effect).map(([stat, value]) => (
-            <Badge
-              key={stat}
-              variant="secondary"
-              className={cn(
-                'text-xs',
-                value > 0 ? 'bg-emerald-500/20 text-emerald-700 dark:text-emerald-300' : 'bg-red-500/20 text-red-700 dark:text-red-300'
-              )}
-            >
-              {value > 0 ? '+' : ''}{value} {stat.replace('_', ' ')}
-            </Badge>
-          ))}
-        </div>
-      )}
-
-      {/* Purchase Button */}
-      <Button
-        variant={isAffordable && !isDisabled ? 'default' : 'secondary'}
-        className={cn(
-          'w-full',
-          isAffordable && !isDisabled && 'bg-gradient-to-r from-purple-500 to-pink-500 hover:from-purple-600 hover:to-pink-600'
-        )}
-        onClick={() => onPurchaseClick(item)}
-        disabled={!isAffordable || isDisabled}
-      >
-        {isDisabled ? (
-          'Coming Soon'
-        ) : !isAffordable ? (
-          'Not Enough Coins'
-        ) : (
-          'Purchase'
-        )}
-      </Button>
-    </div>
-  );
-}
diff --git a/src/pages/BlobbiPage.tsx b/src/pages/BlobbiPage.tsx
index 3b9fabce..55f8b021 100644
--- a/src/pages/BlobbiPage.tsx
+++ b/src/pages/BlobbiPage.tsx
@@ -35,8 +35,8 @@ import {
   type BlobbonautProfile,
 } from '@/lib/blobbi';
 
-import { ShopModal } from '@/components/shop/ShopModal';
-import { InventoryModal } from '@/components/shop/InventoryModal';
+import { BlobbiShopModal } from '@/blobbi/shop/components/BlobbiShopModal';
+import { BlobbiInventoryModal } from '@/blobbi/shop/components/BlobbiInventoryModal';
 
 /**
  * Get the localStorage key for the selected Blobbi.
@@ -726,14 +726,14 @@ function BlobbiDashboard({
       />
       
       {/* Shop Modal */}
-      <ShopModal
+      <BlobbiShopModal
         open={showShopModal}
         onOpenChange={setShowShopModal}
         profile={profile}
       />
       
       {/* Inventory Modal */}
-      <InventoryModal
+      <BlobbiInventoryModal
         open={showInventoryModal}
         onOpenChange={setShowInventoryModal}
         profile={profile}