diff --git a/locales/de.yml b/locales/de.yml
index 6cbcbb42..380ef0a0 100644
--- a/locales/de.yml
+++ b/locales/de.yml
@@ -695,6 +695,10 @@ goblin:
     delete_blurb: "Dies entfernt die Identität dauerhaft aus dieser Wallet. Bereits erhaltenes Geld bleibt in deinem Guthaben."
     delete_backup_note: "Sichere sie zuerst — ohne ihren nsec oder ihre .backup-Datei ist sie nicht wiederherstellbar."
     delete_confirm: "Löschen"
+    manage_title: "Identität verwalten"
+    tag_note: "Gib ihr einen privaten Namen. Nur du siehst ihn — er wird nie geteilt."
+    tag_hint: "Privater Name"
+    tag_save: "Speichern"
     add_confirm: "Hinzufügen"
     pass_prompt: "Dein Wallet-Passwort verschlüsselt und entsperrt jede Identität. Gib es ein, um fortzufahren."
     working: "Arbeite…"
diff --git a/locales/en.yml b/locales/en.yml
index bd1560fd..dda28e78 100644
--- a/locales/en.yml
+++ b/locales/en.yml
@@ -695,6 +695,10 @@ goblin:
     delete_blurb: "This permanently removes the identity from this wallet. Money already received stays in your balance."
     delete_backup_note: "Back it up first — without its nsec or .backup file it cannot be recovered."
     delete_confirm: "Delete"
+    manage_title: "Manage identity"
+    tag_note: "Give it a private name. Only you see it — it is never shared."
+    tag_hint: "Private name"
+    tag_save: "Save"
     add_confirm: "Add"
     pass_prompt: "Your wallet password encrypts and unlocks each identity. Enter it to continue."
     working: "Working…"
diff --git a/locales/fr.yml b/locales/fr.yml
index 4dc42fbc..ea8e6c5d 100644
--- a/locales/fr.yml
+++ b/locales/fr.yml
@@ -695,6 +695,10 @@ goblin:
     delete_blurb: "Cela supprime définitivement l'identité de ce portefeuille. L'argent déjà reçu reste dans votre solde."
     delete_backup_note: "Sauvegardez-la d'abord — sans son nsec ou son fichier .backup, elle est irrécupérable."
     delete_confirm: "Supprimer"
+    manage_title: "Gérer l'identité"
+    tag_note: "Donnez-lui un nom privé. Vous seul le voyez — il n’est jamais partagé."
+    tag_hint: "Nom privé"
+    tag_save: "Enregistrer"
     add_confirm: "Ajouter"
     pass_prompt: "Le mot de passe de votre portefeuille chiffre et déverrouille chaque identité. Saisissez-le pour continuer."
     working: "En cours…"
diff --git a/locales/ru.yml b/locales/ru.yml
index dd711436..7730ba8b 100644
--- a/locales/ru.yml
+++ b/locales/ru.yml
@@ -695,6 +695,10 @@ goblin:
     delete_blurb: "Это навсегда удалит личность из этого кошелька. Уже полученные деньги останутся на балансе."
     delete_backup_note: "Сначала сделайте резервную копию — без её nsec или файла .backup её невозможно восстановить."
     delete_confirm: "Удалить"
+    manage_title: "Управление личностью"
+    tag_note: "Дайте ей приватное имя. Его видите только вы — оно никогда не передаётся."
+    tag_hint: "Приватное имя"
+    tag_save: "Сохранить"
     add_confirm: "Добавить"
     pass_prompt: "Пароль кошелька шифрует и разблокирует каждую личность. Введите его, чтобы продолжить."
     working: "Обработка…"
diff --git a/locales/tr.yml b/locales/tr.yml
index c4065201..911395b9 100644
--- a/locales/tr.yml
+++ b/locales/tr.yml
@@ -695,6 +695,10 @@ goblin:
     delete_blurb: "Bu, kimliği bu cüzdandan kalıcı olarak kaldırır. Zaten alınan para bakiyende kalır."
     delete_backup_note: "Önce yedeğini al — nsec’i veya .backup dosyası olmadan geri getirilemez."
     delete_confirm: "Sil"
+    manage_title: "Kimliği yönet"
+    tag_note: "Ona özel bir ad ver. Sadece sen görürsün — asla paylaşılmaz."
+    tag_hint: "Özel ad"
+    tag_save: "Kaydet"
     add_confirm: "Ekle"
     pass_prompt: "Cüzdan parolan her kimliği şifreler ve açar. Devam etmek için gir."
     working: "Çalışıyor…"
diff --git a/locales/zh-CN.yml b/locales/zh-CN.yml
index e7107694..b09b4495 100644
--- a/locales/zh-CN.yml
+++ b/locales/zh-CN.yml
@@ -695,6 +695,10 @@ goblin:
     delete_blurb: "这将从此钱包中永久移除该身份。已收到的钱仍保留在你的余额中。"
     delete_backup_note: "请先备份——没有它的 nsec 或 .backup 文件将无法恢复。"
     delete_confirm: "删除"
+    manage_title: "管理身份"
+    tag_note: "给它起一个私密名称。只有你能看到——绝不会被分享。"
+    tag_hint: "私密名称"
+    tag_save: "保存"
     add_confirm: "添加"
     pass_prompt: "钱包密码用于加密和解锁每个身份。输入以继续。"
     working: "处理中…"
diff --git a/src/gui/views/goblin/mod.rs b/src/gui/views/goblin/mod.rs
index 703a7887..bdfcfc6b 100644
--- a/src/gui/views/goblin/mod.rs
+++ b/src/gui/views/goblin/mod.rs
@@ -349,6 +349,10 @@ struct IdentitySwitchState {
 	backup_input: String,
 	/// A native .backup file pick is in flight (Android returns it asynchronously).
 	picking: bool,
+	/// A held identity whose management sheet (rename / delete) is open (hex).
+	manage: Option<String>,
+	/// Private-tag text being edited in the management sheet.
+	tag_input: String,
 	/// A held identity awaiting the step-1 delete confirmation (pubkey hex).
 	confirm_delete: Option<String>,
 	/// The password-gated action the modal is currently gating.
@@ -1636,11 +1640,7 @@ impl GoblinWalletView {
 									// convention), else the truncated npub. Never a
 									// placeholder word.
 									let id_label = owner
-										.map(|i| {
-											i.name
-												.clone()
-												.unwrap_or_else(|| data::short_npub(&i.pubkey_hex))
-										})
+										.map(|i| i.display())
 										.or_else(|| owning_hex.as_deref().map(data::short_npub))
 										.unwrap_or_default();
 									if !id_label.is_empty() {
@@ -4913,18 +4913,14 @@ impl GoblinWalletView {
 				w::kicker(ui, &t!("goblin.identities.held"));
 				ui.add_space(8.0);
 				let busy = self.identity_switch.busy;
-				// A wallet must keep at least one identity, so delete is only offered
-				// when more than one is held.
-				let can_delete = identities.len() > 1 && !busy;
 				let mut switch_to: Option<String> = None;
-				let mut delete_target: Option<String> = None;
+				let mut manage_target: Option<String> = None;
 				for id in &identities {
-					// A claimed name (no leading @, per the project convention), else
-					// the truncated npub. Never a placeholder word.
+					// Display precedence: private tag, else claimed name (bare, no
+					// leading @), else truncated npub. Never a placeholder word.
 					let short = data::short_npub(&id.pubkey_hex);
-					let title = id.name.clone().unwrap_or_else(|| short.clone());
-					let named = id.name.is_some();
-					let mut delete_this = false;
+					let title = id.display();
+					let mut pencil_hit = false;
 					let row = w::card(ui, |ui| {
 						ui.set_min_width(ui.available_width());
 						ui.horizontal(|ui| {
@@ -4936,9 +4932,9 @@ impl GoblinWalletView {
 										.font(FontId::new(15.0, fonts::semibold()))
 										.color(t.surface_text),
 								);
-								// Show the npub underneath only when the title is a name,
-								// so an unnamed identity isn't the npub twice.
-								if named {
+								// The npub underneath, unless the title already IS the
+								// npub (unnamed, untagged identity).
+								if title != short {
 									ui.label(
 										RichText::new(&short)
 											.font(FontId::new(12.0, fonts::regular()))
@@ -4960,24 +4956,25 @@ impl GoblinWalletView {
 											.color(t.surface_text_dim),
 									);
 								}
-								// A trash affordance to the LEFT of that indicator; its
-								// own tap target so it doesn't trigger the row switch.
-								if can_delete {
+								// Edit (pencil) affordance: opens the per-identity
+								// management sheet (rename / delete). Its own tap target
+								// so it never triggers the row switch.
+								if !busy {
 									ui.add_space(8.0);
 									let (r, resp) =
 										ui.allocate_exact_size(Vec2::splat(28.0), Sense::click());
 									ui.painter().text(
 										r.center(),
 										egui::Align2::CENTER_CENTER,
-										crate::gui::icons::TRASH,
+										crate::gui::icons::PENCIL_SIMPLE,
 										FontId::new(16.0, fonts::regular()),
-										t.neg,
+										t.surface_text_dim,
 									);
 									if resp
 										.on_hover_cursor(egui::CursorIcon::PointingHand)
 										.clicked()
 									{
-										delete_this = true;
+										pencil_hit = true;
 									}
 								}
 							});
@@ -4985,15 +4982,15 @@ impl GoblinWalletView {
 						.response
 						.rect
 					});
-					// Tap anywhere else on a non-active row = switch (skip when the
-					// trash was tapped, whose rect overlaps the row interact).
+					// Tap anywhere else on a non-active row = INSTANT switch (skip
+					// when the pencil was tapped, whose rect overlaps the row).
 					if !id.active && !busy {
 						let hit = ui.interact(
 							row,
 							egui::Id::new(("id_switch", id.pubkey_hex.as_str())),
 							Sense::click(),
 						);
-						if !delete_this
+						if !pencil_hit
 							&& hit
 								.on_hover_cursor(egui::CursorIcon::PointingHand)
 								.clicked()
@@ -5001,8 +4998,8 @@ impl GoblinWalletView {
 							switch_to = Some(id.pubkey_hex.clone());
 						}
 					}
-					if delete_this {
-						delete_target = Some(id.pubkey_hex.clone());
+					if pencil_hit {
+						manage_target = Some(id.pubkey_hex.clone());
 					}
 					ui.add_space(6.0);
 				}
@@ -5015,10 +5012,109 @@ impl GoblinWalletView {
 						self.identity_switch.error = e;
 					}
 				}
-				// Tapping the trash opens the step-1 danger confirmation.
-				if let Some(target) = delete_target {
+				// The pencil opens the management sheet, pre-filled with the tag.
+				if let Some(target) = manage_target {
 					self.identity_switch.error.clear();
-					self.identity_switch.confirm_delete = Some(target);
+					self.identity_switch.confirm_delete = None;
+					self.identity_switch.tag_input = identities
+						.iter()
+						.find(|i| i.pubkey_hex == target)
+						.and_then(|i| i.tag.clone())
+						.unwrap_or_default();
+					self.identity_switch.manage = Some(target);
+				}
+
+				// Per-identity management sheet: Rename (the private, app-only tag —
+				// never published) on top; Delete, visually separated and
+				// destructive-styled, at the bottom (double-gated: danger card, then
+				// the wallet-password modal).
+				if let Some(target) = self.identity_switch.manage.clone() {
+					ui.add_space(8.0);
+					w::card(ui, |ui| {
+						ui.set_min_width(ui.available_width());
+						ui.label(
+							RichText::new(t!("goblin.identities.manage_title"))
+								.font(FontId::new(15.0, fonts::semibold()))
+								.color(t.surface_text),
+						);
+						ui.add_space(6.0);
+						ui.label(
+							RichText::new(t!("goblin.identities.tag_note"))
+								.font(FontId::new(12.5, fonts::regular()))
+								.color(t.surface_text_dim),
+						);
+						ui.add_space(8.0);
+						w::field_well(ui, |ui| {
+							TextEdit::new(egui::Id::from("identity_tag_input"))
+								.focus(false)
+								.hint_text(t!("goblin.identities.tag_hint"))
+								.text_color(t.surface_text)
+								.body()
+								.ui(ui, &mut self.identity_switch.tag_input, cb);
+						});
+						ui.add_space(10.0);
+						ui.horizontal(|ui| {
+							let half = (ui.available_width() - 10.0) / 2.0;
+							ui.scope_builder(
+								egui::UiBuilder::new().max_rect(egui::Rect::from_min_size(
+									ui.cursor().min,
+									Vec2::new(half, 44.0),
+								)),
+								|ui| {
+									if w::big_action_on_card(ui, &t!("goblin.settings.cancel"))
+										.clicked()
+									{
+										self.identity_switch.manage = None;
+										self.identity_switch.tag_input.clear();
+									}
+								},
+							);
+							ui.add_space(10.0);
+							ui.scope_builder(
+								egui::UiBuilder::new().max_rect(egui::Rect::from_min_size(
+									ui.cursor().min,
+									Vec2::new(half, 44.0),
+								)),
+								|ui| {
+									if w::big_action(ui, &t!("goblin.identities.tag_save"), false)
+										.clicked()
+									{
+										let tag =
+											std::mem::take(&mut self.identity_switch.tag_input);
+										if let Err(e) =
+											wallet.rename_nostr_identity(target.clone(), tag)
+										{
+											self.identity_switch.error = e;
+										}
+										self.identity_switch.manage = None;
+									}
+								},
+							);
+						});
+						// Delete, clearly separated from rename and destructive-styled.
+						// Only offered while more than one identity is held (a wallet
+						// must keep at least one).
+						if identities.len() > 1 {
+							ui.add_space(12.0);
+							let line_y = ui.cursor().min.y;
+							ui.painter().hline(
+								ui.max_rect().x_range(),
+								line_y,
+								eframe::epaint::Stroke::new(1.0, t.line),
+							);
+							ui.add_space(12.0);
+							if w::big_action_on_card_ink(
+								ui,
+								&t!("goblin.identities.delete_short"),
+								t.neg,
+							)
+							.clicked()
+							{
+								self.identity_switch.manage = None;
+								self.identity_switch.confirm_delete = Some(target.clone());
+							}
+						}
+					});
 				}
 
 				// Step-1 delete confirmation: a clear danger card naming the
@@ -5029,11 +5125,7 @@ impl GoblinWalletView {
 					let display = identities
 						.iter()
 						.find(|i| i.pubkey_hex == target)
-						.map(|i| {
-							i.name
-								.clone()
-								.unwrap_or_else(|| data::short_npub(&i.pubkey_hex))
-						})
+						.map(|i| i.display())
 						.unwrap_or_else(|| data::short_npub(&target));
 					ui.add_space(8.0);
 					w::card(ui, |ui| {
diff --git a/src/nostr/client.rs b/src/nostr/client.rs
index e2127eb6..8561d824 100644
--- a/src/nostr/client.rs
+++ b/src/nostr/client.rs
@@ -231,6 +231,20 @@ impl NostrService {
 		self.recv.read().iter().any(|h| &h.keys.public_key() == pk)
 	}
 
+	/// Update a held identity's PRIVATE tag in the in-memory set (and the active
+	/// copy when it is the same identity), so the switcher re-renders immediately
+	/// after a rename without a service rebuild. The caller persists the file.
+	pub fn set_private_tag(&self, hex: &str, tag: Option<String>) {
+		for h in self.recv.write().iter_mut() {
+			if h.keys.public_key().to_hex() == hex {
+				h.identity.private_tag = tag.clone();
+			}
+		}
+		if self.public_key().to_hex() == hex {
+			self.identity.write().private_tag = tag;
+		}
+	}
+
 	/// Instant, purely-local identity switch: re-point the active keys/identity to
 	/// a held identity already unlocked and already listening. No password, no
 	/// teardown, no catch-up. `false` if `hex` is not held.
diff --git a/src/nostr/identity.rs b/src/nostr/identity.rs
index 4b8b0264..93c8137a 100644
--- a/src/nostr/identity.rs
+++ b/src/nostr/identity.rs
@@ -59,6 +59,12 @@ pub struct NostrIdentity {
 	/// the first service start selects them.
 	#[serde(default)]
 	pub dm_relays: Vec<String>,
+	/// PRIVATE, app-only label the user sets to name this identity for
+	/// themselves. Stays local: it lives in this 0600 file (and rides inside the
+	/// NIP-44-sealed .backup envelope, which serializes the whole struct), and is
+	/// NEVER published — not in kind-0 metadata, not in any event.
+	#[serde(default)]
+	pub private_tag: Option<String>,
 }
 
 /// NIP-49 scrypt work factor (~64 MiB, interactive-grade).
@@ -236,6 +242,7 @@ impl NostrIdentity {
 			anonymous: true,
 			prev_npubs: Vec::new(),
 			dm_relays: Vec::new(),
+			private_tag: None,
 		})
 	}
 
diff --git a/src/wallet/wallet.rs b/src/wallet/wallet.rs
index 4448469c..c83c5716 100644
--- a/src/wallet/wallet.rs
+++ b/src/wallet/wallet.rs
@@ -76,12 +76,28 @@ pub struct HeldIdentitySummary {
 	/// Full NIP-05 identifier ("user@domain") when this identity has a claimed
 	/// name, for the transaction detail view.
 	pub nip05: Option<String>,
-	/// Short human label (its @name, or "Primary").
+	/// PRIVATE, app-only label the user set for this identity. Local metadata
+	/// only, never published. Display precedence: tag, else claimed name, else
+	/// truncated npub.
+	pub tag: Option<String>,
+	/// Convenience label from the index (claimed name's local part, or empty).
 	pub label: String,
 	/// Whether this is the currently active identity.
 	pub active: bool,
 }
 
+impl HeldIdentitySummary {
+	/// What the UI shows for this identity: the private tag if set, else the
+	/// claimed name (bare, no leading @), else the truncated npub.
+	pub fn display(&self) -> String {
+		self.tag
+			.clone()
+			.filter(|s| !s.trim().is_empty())
+			.or_else(|| self.name.clone())
+			.unwrap_or_else(|| crate::gui::views::goblin::data::short_npub(&self.pubkey_hex))
+	}
+}
+
 /// Contains wallet instance, configuration and state, handles wallet commands.
 #[derive(Clone)]
 pub struct Wallet {
@@ -692,6 +708,7 @@ impl Wallet {
 			ident.nip05 = backup.nip05.clone();
 			ident.anonymous = backup.anonymous;
 			ident.prev_npubs = backup.prev_npubs.clone();
+			ident.private_tag = backup.private_tag.clone();
 			(ident, keys)
 		} else if input.starts_with('{') {
 			// Legacy plaintext identity-backup JSON (pre-.backup-file): decrypt
@@ -709,6 +726,7 @@ impl Wallet {
 			ident.nip05 = backup.nip05.clone();
 			ident.anonymous = backup.anonymous;
 			ident.prev_npubs = backup.prev_npubs.clone();
+			ident.private_tag = backup.private_tag.clone();
 			(ident, keys)
 		} else {
 			NostrIdentity::create_imported(input, &password)
@@ -799,6 +817,7 @@ impl Wallet {
 					npub: identity.npub.clone(),
 					name,
 					nip05: identity.nip05.clone(),
+					tag: identity.private_tag.clone(),
 					label: entry.label.clone(),
 					active: entry.pubkey == index.active,
 				})
@@ -865,6 +884,7 @@ impl Wallet {
 					ident.nip05 = backup.nip05.clone();
 					ident.anonymous = backup.anonymous;
 					ident.prev_npubs = backup.prev_npubs.clone();
+					ident.private_tag = backup.private_tag.clone();
 					(ident, keys)
 				} else {
 					NostrIdentity::create_imported(blob, &password)
@@ -938,6 +958,34 @@ impl Wallet {
 		Ok(new_npub)
 	}
 
+	/// Set (or clear, with an empty string) a held identity's PRIVATE tag — the
+	/// local, app-only name the user gives it. Persisted in its 0600 identity
+	/// file (and thus inside future sealed .backups) and updated in the running
+	/// service so the switcher re-renders immediately. NEVER published to nostr.
+	/// Local metadata only, so no password is required (the ncryptsec is untouched).
+	pub fn rename_nostr_identity(&self, target_hex: String, tag: String) -> Result<(), String> {
+		let svc = self
+			.nostr_service()
+			.ok_or_else(|| "nostr is not running".to_string())?;
+		let nostr_dir = self.get_config().get_nostr_path();
+		let index = HeldIdentities::load(&nostr_dir)
+			.ok_or_else(|| "identity index unavailable".to_string())?;
+		let entry = index
+			.entry(&target_hex)
+			.ok_or_else(|| "identity not held by this wallet".to_string())?;
+		let mut identity = entry
+			.load(&nostr_dir)
+			.ok_or_else(|| "identity file unreadable".to_string())?;
+		let tag = tag.trim().to_string();
+		let tag = if tag.is_empty() { None } else { Some(tag) };
+		identity.private_tag = tag.clone();
+		identity
+			.save_at(&entry.abs_path(&nostr_dir))
+			.map_err(|e| format!("save failed: {e}"))?;
+		svc.set_private_tag(&target_hex, tag);
+		Ok(())
+	}
+
 	/// PERMANENTLY delete a held identity: drop it from the held-identity index,
 	/// delete its on-disk encrypted file, and rebuild the running service without
 	/// it (so its pubkey leaves the multi-pubkey gift-wrap subscription and its key